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Teen Alcohol Consumption
The Holidays are upon us, and that means along with the department store
commercials ads comes a barrage of promotion for alcoholic beverages, enticing
our children to want to try the various products. Unfortunately for the future
of our country, it's working. Reports from the "Monitoring the Future" study,
self-reported youth alcohol consumption has increased since 1993.
According to the National Institute of Drug Abuse in the year 2000, "66% of
youth that drink alcohol regularly report past month usage of one or
more illicit drugs." Additionally, alcohol kills more people in America than
all illegal drugs being consumed combined.
The National Center on
Addiction and Substance Abuse at Columbia University reported earlier
this year that nearly a third of high school students say they binge
drink at least once a month. A concentrated effort in Weschester County, NY
led by a youth council focused on the fact that the upscale suburban area has
an unfortunately high rate of underage alcohol consumption. This clearly
shows that substance abuse is not age, gender or socio-economic biased.
L. Ron Hubbard, an American author who spent nearly 30 years
researching drugs and their effects on society, discovered that all drugs act
very similarly in that a little bit acts as a stimulant, such as a few drinks.
Then more of the same drug acts as a sedative, as in somebody passing out from
drinking a lot. Enough of the same drug, fast enough, will kill a person. Take
for example the recent rash of deaths among college students from alcohol
poisoning (caused when large amounts of alcohol are consumed in a short period
of time).
It seems to be a far too common consensus by Americans that
alcohol isn't as bad as other drugs. The fact that alcohol is legal helps mould
this attitude surely, but add to alcohol's legitimacy the billions of dollars
spent annually on seductive advertisements that glamorize drinking and it's no
wonder that over 1/2 of America's adult population ends up consuming alcoholic
beverages on a regular basis (56.8% to be exact, per the National Institute of
Alcohol and Alcohol Abuse).
Alcohol advertisements bombarding
Americans daily is one of the main catalysts that is driving increasing numbers
of youth to drink. Alcoholic beverage commercials, especially for beer,
are very good at positioning their product next to something that is normally
desired or admired. For example, an advertisement trying to sell alcohol to
guys might put very attractive women in the commercial with the alcoholic
beverage, and visa versa. There are often "good times", parties or friends
involved as well. Another example of advertising to kids would be having their
favorite athlete promote beer in a commercial. People begin to automatically
associate one with the other and the alcohol just seems to be a part of
everyday life then to some people, and seems to be a part of "the good life" to
others. Sometimes alcohol commercials will remind us at the end to drink
responsibly or to have a designated driver, presenting themselves as being
genuinely concerned for our well-being. Perhaps the alcoholic beverage
companies should promote the negative effects of alcohol consumption much
the same way pharmaceutical companies are required to explain the side effects
of prescription drugs that are advertised on television.
Substance
abuse is America's #1 social problem and is the root cause for many others. Our
nation's children aren't immune to the solicitations. Take the time to learn
more about the negative effects of alcohol and how our youth are being deceived
to think that drinking in excess is okay. Let's teach our kids that just
because something is socially acceptable, it doesn't mean it's good for them.
Read more information about alcohol and other
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Alcohol News
» one drink impairs ability
» college binge drinking
study » alcohol deaths
shock fraternities » teen
alcohol consumption staggering » the real cost of alcohol
advertising » alcohol
during prom and graduation » alcohol in the holiday
season » you drink, you drive, you
lose » independence day
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